This is a database of most of my current library at Transform Destiny.
There are links to purchase each book on Amazon. Purchasing through these links will help support FreeNLPHomeStudy.com. Enjoy!
There are currently 168 books in the library.
Cover | Title | Rating/Review | |
10x is Easier than 2x Dan Sullivan and Benjamin Hardy Click for Synopsis Get it on Amazon Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcomesemicol it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.
10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve. |
★★★★★ Read Review I really enjoyed this book. Great insights
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Law School for Everyone: Contracts The Great Courses Click for Synopsis Get it on Amazon What, exactly, are you doing when you agree to a contract? Should courts blindly enforce fine print that nobody ever reads? Where’s the line between salesmanship and outright fraud? Should written contracts carry more weight than verbal ones?
Join Professor Horton for an accessible introduction from contract essentials, including offers, acceptances, counteroffers, and options and defenses, to contract enforcement, such as fraud, duress, and unconscionability. In lectures that demystify concepts and terms that can often seem intimidating to individuals outside of legal fields, you’ll better understand (and navigate) the contracts of everyday life.
Legal concepts come alive in court cases that range from the outrageous to the heart-rending to the ridiculous. Among the many cases you’ll examine are those involving a contract for the sale of a farm written on a piece of scratch paper, a young man who claimed a soda company owed him a fighter jet, and two companies that couldn’t agree on the meaning of the word "chicken".
Professor Horton shatters the stereotype of contract law as dry and complex and transforms it into a profoundly accessible learning experience. The result is an education in contract law - and in the American legal system - that’s unlike anything you’ll find outside a top-tier law school. |
★★★★★ No Review Yet |
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Ready, Fire, Aim: Zero to $100 Million in No Time Flat Michael Masterson (Mark Ford) Click for Synopsis Get it on Amazon Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment. |
★★★★★ Read Review This was a great book for anyone who is wanting to scale their business.
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Small Business Kit for Dummies Richard D. Harroch Click for Synopsis Get it on Amazon Millions of Americans own their own businesses, and millions more dream of doing the same. But starting your own business is a pretty complicated matter, especially with all the legal issues and paperwork. This UP-DATEd edition of the top-selling small business resource is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. If you've got a great idea for your own business, you need the kind of straightforward advice you'll find here - the kind of advice you'd normally only get from business schools and MBA courses. Small Business Kit For Dummies, Second Edition covers all the basics. |
★★★☆☆ No Review Yet |
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The E Myth Revisited Michael E. Gerber Click for Synopsis Get it on Amazon In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. |
★★★★★ Read Review A fantastic book about how to run your business as a business owner, rather than a technician. A must read.
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes Click for Synopsis Get it on Amazon Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.
Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With up-dated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to:
• Teach your team to work smarter, not harder
• Get more bang from your marketing for less
• Perfect every sales interaction by working on sales, not just in sales
• Land your dream clients
This revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career.
For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there! |
★★★★★ Read Review I loved this book! Great insights
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Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Dan Sullivan and Benjamin Hardy Click for Synopsis Get it on Amazon Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?
When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"
This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.
This book will teach you how to make this essential paradigm-shift so you can:
- Build a successful business effectively while not killing yourself
- Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
- Bypass the typical scarcity and decline of aging and other societal norms
- Increase your vision in all areas of life and build teams of WHOs to support you in that vision
- Never be limited in your goals and ambitions again
- Expand your abundance of wealth, innovation, relationships, and joy
- Build a life where everything you do is your choice- how you spend your time, how much money you make, the quality of your relationships, and the type of work you do
Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections. |
★★★★★ No Review Yet |
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Coaching with NLP Joseph O'Connor and Andrea Lages Click for Synopsis Get it on Amazon Coaching with NLP shows new as well as experienced life coaches how to apply the secrets of Neuro-Linguistic Programming (NLP) in their life and business coaching practices. Helping coaches to better understand the reality of how their clients think, and how to help them achieve life, and professional goals. |
★★★★★ No Review Yet |
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Four Hour Work Week Timothy Ferris Click for Synopsis Get it on Amazon More than 100 pages of new, cutting-edge content.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches:
•How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
•How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
•How blue-chip escape artists travel the world without quitting their jobs
•How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
•How to trade a long-haul career for short work bursts and frequent “mini-retirements”
The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:
•More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
•Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
•How Lifestyle Design principles can be suited to unpredictable economic times
•The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either |
★★★☆☆ No Review Yet |
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From Coach to Awakener Robert Dilts Click for Synopsis Get it on Amazon Coaching is the process of helping people and teams to perform at the peak of their abillities. It involves drawing out people's strengths, helping them to bypass personal barriers and limits in order to achieve their personal bests, and facilitating them to function more effectively as members of a team.
Historically, coaching has been focused toward achieving improvement with respect to a specific behavioral performance. This involves promoting the development of that person's behavioral competence through careful observation and feedback.
In recent years, the notion of coaching has taken on a more generalized and expanded meaning. Personal coaching, executive coaching and life coaching provide support on a number of different levels: behaviors, capabilities, beliefs, values, identity and even spirtual. These new and more comprehensive forms of coaching-executive coaching and life coaching-can be referred to as capital-C- Coaching. Large C Coaching involves helping people effectively achieve out comes on a range of levels. We guide people to learn about new environments, for instanceSEMI-COL coach them to improve specific behavioral competenciesSEMI-COL teach them new cognitive capabilitiesSEMI-COL mentor empowering eliefs and valuesSEMI-COL sponsor growth at the identity levelSEMI-COL and awaken people's awareness of the larger system or field.
This book defines the types of contexts and situations which require the capital C Coach to focus on one of these roles - caretaker, guide, coach, teacher, mentor, sponsor, awakener - and provides a specific toolbox for each role. In other words, it provides a comprehensive tool set to be used by an effective coach to manage the entire scope of large C Coaching activities- from caretaking to awakening. |
★★★★☆ No Review Yet |
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Getting Things Done David Allen Click for Synopsis Get it on Amazon With first-chapter allusions to martial arts, "flow," "mind like water," and other concepts borrowed from the East (and usually mangled), you'd almost think this self-helper from David Allen should have been called Zen and the Art of Schedule Maintenance.
Not quite. Yes, Getting Things Done offers a complete system for downloading all those free-floating gotta-do's clogging your brain into a sophisticated framework of files and action lists- all purportedly to free your mind to focus on whatever you're working on. However, it still operates from the decidedly Western notion that if we could just get really, really organized, we could turn ourselves into 24/7 productivity machines. (To wit, Allen, whom the New Economy bible Fast Company has dubbed "the personal productivity guru," suggests that instead of meditating on crouching tigers and hidden dragons while you wait for a plane, you should unsheathe that high-tech saber known as the cell phone and attack that list of calls you need to return.)
As whole-life-organizing systems go, Allen's is pretty good, even fun and therapeutic. It starts with the exhortation to take every unaccounted-for scrap of paper in your workstation that you can't junk, The next step is to write down every unaccounted-for gotta-do cramming your head onto its own scrap of paper. Finally, throw the whole stew into a giant "in-basket"
That's where the processing and prioritizing beginSEMI-COL in Allen's system, it get a little convoluted at times, rife as it is with fancy terms, subterms, and sub-subterms for even the simplest concepts. Thank goodness the spine of his system is captured on a straightforward, one-page flowchart that you can pin over your desk and repeatedly consult without having to refer back to the book. That alone is worth the purchase price. Also of value is Allen's ingenious Two-Minute Rule: if there's anything you absolutely must do that you can do right now in two minutes or less, then do it now, thus freeing up your time and mind tenfold over the long term. It's commonsense advice so obvious that most of us completely overlook it, much to our detrimentSEMI-COL Allen excels at dispensing such wisdom in this useful, if somewhat belabored, self-improver aimed at everyone from CEOs to soccer moms (who we all know are more organized than most CEOs to start with). - Timothy Murphy - This text refers to the Hardcover edition. |
★★★★★ No Review Yet |
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Life Coaching for Dummies Jeni Mumford Click for Synopsis Get it on Amazon Life coaching is a popular, though unregulated, personal development tool. This no-nonsense guide debunks the myths behind life coaching and gives expert advice on incorporating it into daily life. Whether readers want to self-coach or work with a professional, this savvy resource provides essential tips on getting priorities straight, being more productive, and achieving goals.
Jeni Mumford (London, UK) is a qualified personal life coach and an accredited NLP practitioner. |
★★☆☆☆ No Review Yet |
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The Business Coach: A Parable of Small Business Breakthrough! Bradley J. Sugars Click for Synopsis Get it on Amazon Put yourself in the hands of the Business Coach-and run your business like a champion!
Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams. |
★★★☆☆ Read Review A good book that teaches you business coaching skills with the story of a family owned business hiring a business coach. Interesting book using metaphor to teach the coaching skills.
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Energy Tapping Fred P. Gallo and Harry Vincenzi Click for Synopsis Get it on Amazon Are you tired of just talking about your problems? Have you been struggling to change your life, to lose weight, or eliminate a painful memory? Energy Tapping is an exciting, breakthrough book in the field of self-help. It is a wonderful guide to the power of our own bodies. The acu-pressure techniques in Energy Tapping will help you to stop sabotaging your life. You can control chronic anger or learn to stop picking the wrong person for a relationship.
Each chapter explores a different problem and provides a step-by-step approach with simple diagrams that identify the meridian points to tap. And each treatment can be completed in less than a minute. The techniques in Energy Tapping can help you reach peak performance at work, in sports, or in your personal life.
The theory is that an imbalance in your energy system creates chronic problems and self-sabotaging beliefs. Instead of endlessly analyzing your life, you will quickly learn how to free yourself from fear, chronic anger, and food cravings, or h |
★★★☆☆ No Review Yet |
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Essential Reiki: A Complete Guide to an Ancient Healing Art DIANE Stein Click for Synopsis Get it on Amazon Reiki is an ancient and profoundly simple system of “laying on of hands” healing derived from Tibetan Buddhism. In the West, Reiki has been kept highly secret for many years. ESSENTIAL REIKI presents full information on all three degrees of this healing system, most of it in print for the first time. Teaching from the perspective that Reiki healing belongs to all people, Diane Stein breaks new ground in her classic guide to this ancient practice. While no book can replace the directly received Reiki “attunements,” ESSENTIAL REIKI provides everything else that the healer, practitioner, and teacher of this system needs. |
★★★★★ No Review Yet |
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Real Magic: Ancient Wisdom, Modern Science, and a Guide to the Secret Power of the Universe Dean Radin PhD Click for Synopsis Get it on Amazon The chief scientist at the Institute of Noetic Sciences (IONS) turns a critical eye toward such practices as telepathy, clairvoyance, precognition and psychokinesis. Are such powers really possible? Science says yes.
According to noted scientist and bestselling author of The Conscious Universe, Dean Radin, magic is a natural aspect of reality, and each of us can tap into this power with diligent practice.
But wait, aren't things like ESP and telepathy just wishful thinking and flights of the imagination? Not according to the author, who worked on the US government's top secret psychic espionage program known as Stargate. Radin has spent the last forty years conducting controlled experiments that demonstrate that thoughts are things, that we can sense others' emotions and intentions from a distance, that intuition is more powerful than we thought, and that we can tap into the power of intention (think The Secret, only on a more realistic and scientific level). These dormant powers can help us to lead more interesting and fulfilling lives.
Beginning with a brief history of magic over the centuries (what was called magic two thousand years ago is turning out to be scientific fact today), a review of the scientific evidence for magic, a series of simple but effective magical techniques (the key is mental focus, something elite athletes know a lot about), Radin then offers a vision of a scientifically-informed magic and explains why magic will play a key role in frontiers of science. |
★★★★★ Read Review I love this stuff!
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Reiki for Beginners David F. Vennells Click for Synopsis Get it on Amazon Four long years. That's the amount of time David F. Vennels had been suffering with Post-Viral Syndrome after a serious disease. He was so weak he could not even hold his arms above his head to wash his hair. Over those years he was also in a serious accident; spent his time in bed or being pushed in a wheelchair; and suffered from clinical depression. One day, he went to a lecture and experienced a healing technique known as Reiki. Almost immediately he started to feel better. In Reiki for Beginners, Vennels reveals the rest of his story, including how he was healed, learned Reiki, and became a practitioner and teacher of this healing method.
But the book is not really about his story. It's about you. It's about how you can use Reiki to heal yourself and others, even your pets. It's about how you can make Reiki a part of your daily life in order to bring more peace and creativity into your day-to-day activities.
In this book you'll learn how to prepare for a Reiki Empowerment (initiation), and what to exp |
★★★☆☆ No Review Yet |
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Reiki: Healing Yourself and Others Marsha Burack Click for Synopsis Get it on Amazon A photo-instructional art book on Reiki |
★★☆☆☆ No Review Yet |
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The Field: The Quest for the Secret Force of the Universe Lynne McTaggart Click for Synopsis Get it on Amazon During the past few years science and medicine have been converging with common sense, confirming a widespread belief that everything?especially the mind and the body?is far more connected than traditional physics ever allowed. The Field establishes a new biological paradigm: it proves that our body extends electromagnetically beyond ourselves and our physical body. It is within this field that we can find a remarkable new way of looking at health, sickness, memory, will, creativity, intuition, the soul, consciousness, and spirituality.
The Field helps to bridge the gap that has opened up between mind and matter, between us and the cosmos. Original, well-researched, and well-documented by distinguished sources, this is the mind/body book for a new millennium. |
★★★★☆ Read Review This is kind of like an up-dated version of Holographic Universe
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The Heart's Code Paul Pearsall Click for Synopsis Get it on Amazon Psychologist Pearsall had a personal experience with "energy cardiology" when he had hip cancer. His logical, directing brain struggled over his disease and what it meant to him with his sensitive, more accepting heart. He began to study the heart and learned about its "L energy" and how to recognize its warnings. He went on to study heart transplants and how the background of a new heart could affect its recipientSEMI-COL for example, one man began to yearn for spicy foods and to study Spanish before he knew that his donor had been Hispanic. Documenting the stories he tells with medical and psychological literature, Pearsall states that we have been too brain-focused and have not listened to all the heart has to offer. We should learn to be patient, connected with others, pleasant, humble, and gentle, Pearsall says, and for those who want to find out whether they are cardiosensitive, he presents a personal inventory. Although hardly a work of completely hard science, Pearsall's effort has much to offer thoughtful readers. William Beatty |
★☆☆☆☆ Read Review Not a big fan of this book, but it does have one good story about the 7 year old girl getting the heart transplant and recovering memories from the donor.
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The Intention Experiment: Using Your Thoughts to Change Your Life and the World Lynne McTaggart Click for Synopsis Get it on Amazon Drawing on the findings of leading scientists from around the world, “The Intention Experiment is an extraordinary advance in our understanding of consciousness as a field of all possibilities where intention orchestrates its own fulfillment. If you want to empower yourself and use the laws of intention to manifest your material reality, read this book” (Deepak Chopra).
Using cutting-edge research conducted at Princeton, MIT, Stanford, and many other prestigious universities and laboratories, The Intention Experiment reveals that the universe is connected by a vast quantum energy field.Thought generates its own palpable energy, which you can use to improve your life and, when harnessed together with an interconnected group, to change the world.
In The Intention Experiment, internationally bestselling author Lynne McTaggart takes you on a gripping, mind-blowing journey to the furthest reaches of consciousness.As she narrates the exciting developments in the science of intention, she also profiles the colorful scientists and renowned pioneers who study the effects of focused group intention on scientifically quantifiable targets - animal, plant, and human.
McTaggart offers a practical program to get in touch with your own thoughts, to increase the activity and strength of your intentions, and to begin achieving real change in your life. You are then invited to participate in an unprecedented experiment: Using The Intention Experiment website to coordinate your involvement and track results, you and other participants around the world will focus your power of intention on specific targets, giving you the opportunity to become a part of scientific history. A new Afterword by the author recounts the successes of the several Intention Experiments so far.
The Intention Experiment forces you to rethink what it is to be human. It proves that we're connected to everyone and everything - and that discovery demands that we pay better attention to our thoughts, intentions, and actions. Here's how you can. |
★★★★★ No Review Yet |
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The Original Reiki Handbook Mikao Usui Click for Synopsis Get it on Amazon Dr. Mikao Usui developed the Reiki System and founded the original Japanese Usui Reiki Ryoho Gakkai organization. This book shows you the original handpositions of Dr. Usui's Reiki Handbook. It has been illustrated with 100 photos to make it easier to understand. The hand positions for a great variety ofhealth complaints have been listed in detail, making it a valuable referencework for anyone who practices reiki. Now that the original handbook has beentranslated into English, Dr. Usui's hand positions and healing techniques can be studied directly for the first time. Whether you are an initiate or a master,if you practice Reiki you can expand your knowledge dramatically as you followin the footsteps of a great healer. |
★★★★★ No Review Yet |
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Dr. Atkins' New Diet Revolution Robert C. Atkins Click for Synopsis Get it on Amazon Weight loss, weight maintenance, good health and disease prevention through the Atkins nutritional approach.
Dr. Atkins' original Diet Revolution helped millions lose weight and maintain their weight loss for life. His sensational follow-up, Dr Atkins' New Diet Revolution, concentrated on total wellness in addition to weight loss - and spent more than four years on the New York Times bestseller list. Now the world's #1 diet and complementary medicine expert has UP-DATEd his proven program for a new century-offering essential new information based on scientifically supported controlled carbohydrate principles that helps people re-energize their life by re-balancing their nutrition so that they look good, feel good, lose weight and keep it off. |
★★★★★ Read Review A great book that outlines a diet that is more natural for our digestive systems. This is the kind of diet we humans were on before the invention of refined carbs, in the 1800s.
When people ask me what diet to check out, this is my recommendation. Contrary to the media hype, it is very balanced.
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Dr. John Sarno's Top 10 Healing Discoveries Steven Ray Ozanich Click for Synopsis Get it on Amazon John E. Sarno, MD, revolutionized healing with his insightful observations on health and healing. His 50 year career culminated in his conceptualization of the breakthrough discovery that he called TMS, The Mindbody Syndrome.
TMS was at the pinnacle of Dr. Sarno's life-work but it came about from the collection of many other paradigm shifting observations as described here in Dr. John Sarno's Top 10 Healing Discoveries. |
★★★★★ No Review Yet |
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German New Medicine Experiences in Practice: An introduction to the medical discoveries of Dr. Ryke Geerd Hamer Katherine Willow N.D. Click for Synopsis Get it on Amazon This book is a concise, reader-friendly summary of the principles of German New Medicine, a method devised by Dr. Ryke Hamer to help heal many types of cancer, arthritis and other diseases. Katherine Willow, N.D., offers many anecdotal accounts and resources. |
★★★★★ Read Review A wonderful introduction to Dr. Hamer's work
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Heal Your Body A - Z Louise L. Hay Click for Synopsis Get it on Amazon A fresh and easy step-by-step guide, set up in an A-Z format. Just look up your specific health challenge and you will find the probable cause for this health issue, as well as the information you need to overcome it by creating a new thought pattern. |
★★★★☆ No Review Yet |
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Quantum Healing: Exploring the Frontiers of Mond/Body Medicine Deepak Chopra Click for Synopsis Get it on Amazon Here is an extraordinary new approach to healing by an extraordinary physician-writer -- a book filled with the mystery, wonder, and hope of people who have experienced seemingly miraculous recoveries from cancer and other serious illnesses.
Dr. Deepak Chopra, a respected New England endocrinologist, began his search for answers when he saw patients in his own practice who completely recovered after being given only a few months to live. In the mid-1980's he returned to his native India to explore Aruyveda, humanities most ancient healing tradition. Now he has brought together the current research of Wetern medicine, neuoscience, and physics with the insights of Ayurvedic theory to show that the human body is controlled by a "network of intelligence" grounded in quantum reality. Not a superficial psychological state, this intelligence lies deep enough to change the basic pattenrs that design our physiology -- with the potential to defeat cancer, heart disease, and even aging itself. in this inspiring and |
★★★★★ No Review Yet |
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Take Off Your Glasses and See Jacob Liberman Click for Synopsis Get it on Amazon Drawing on his own experiences and the success of the people he has treated, Liberman reveals how the fundamental self-healing properties of the body/mind connection can change the way you see the world. Liberman focuses on the intimate connection between "eyesight" and "insight" and makes it clear that changing our awareness and perceptions is the best "prescription" of all. Illustrations. |
★★★★★ No Review Yet |
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The Body Keeps the Score Bessel van der Kolk M.D. Click for Synopsis Get it on Amazon Trauma is a fact of life. Veterans and their families deal with the painful aftermath of combatsemicol one in five Americans has been molestedsemicol one in four grew up with alcoholicssemicol one in three couples have engaged in physical violence. Dr. Bessel van der Kolk, one of the world’s foremost experts on trauma, has spent over three decades working with survivors. In The Body Keeps the Score, he uses recent scientific advances to show how trauma literally reshapes both body and brain, compromising sufferers’ capacities for pleasure, engagement, self-control, and trust. He explores innovative treatments—from neurofeedback and meditation to sports, drama, and yoga—that offer new paths to recovery by activating the brain’s natural neuroplasticity. Based on Dr. van der Kolk’s own research and that of other leading specialists, The Body Keeps the Score exposes the tremendous power of our relationships both to hurt and to heal—and offers new hope for reclaiming lives. |
★★★★☆ Read Review A great book that describes the effect of childhood trauma on our lives.
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The Divided Mind: The Epidemic of Mindbody Disorders John E. Sarno Click for Synopsis Get it on Amazon The book that will change the way we think about health and illness, The Divided Mind is the crowning achievement of Dr. John E. Sarno's distinguished career as a groundbreaking medical pioneer, going beyond pain to address the entire spectrum of psychosomatic (mindbody) disorders.
The interaction between the generally reasonable, rational, ethical, moral conscious mind and the repressed feelings of emotional pain, hurt, sadness, and anger characteristic of the unconscious mind appears to be the basis for mindbody disorders. The Divided Mind traces the history of psychosomatic medicine, including Freud's crucial role, and describes the psychology responsible for the broad range of psychosomatic illness. The failure of medicine's practitioners to recognize and appropriately treat mindbody disorders has produced public health and economic problems of major proportions in the United States.
One of the most important aspects of psychosomatic phenomena is that knowledge and awareness of the process clearly |
★★★★★ No Review Yet |
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The Great Pain Deception: Faulty Medical Advice Is Making Us Worse Steven Ray Ozanich Click for Synopsis Get it on Amazon Back pain, knee pain, shoulder pain, hand and foot pain, rarely come from herniated discs and joint failures. Pain, such as fibromyalgia, is a deception of the mind created by the brain to keep dark, threatening, and sad emotions from entering consciousness. The vast majority of pains and symptoms emanate from a mindbody process stemming from a personality of perfectionism. However, pain is not "in the mind" of the sufferer- and is often misrepresented as such by people who reject a mindbody process for reasons of ego and monetary gain.
Symptoms inside and outside of the body are primarily the result of emotional conflict hidden within the body and outside of awareness. We live in a world of medical marvels. However, those marvels have become a double-edged sword, often creating more problems than they resolve. John Sarno, MD, at the NYU School of Medicine discovered in the 1970s that back pain was not coming from the things seen on the imaging, such as herniated discs, arthritis, stenosis, scoliosis, etc. Pain was coming from oxygen reduction through the autonomic nervous system due to elevated tension levels, but had been errantly linked to the "normal abnormalities" seen on MRIs and X-rays.
Most physicians refused to believe his findings even though his success rate in healing the most troublesome of pain-cases was well above theirs. Dr. Sarno labeled the disorder TMS, or tension myoneural syndrome, currently being called The Mindbody Syndrome. Inside The Great Pain Deception Steve tells his compelling story of a 30-year battle with pain and ultimate healing after discovering Dr. Sarno’s work. After Steve healed he began receiving hundreds of emails, calls, and letters, asking for his help- too many to respond to, so he decided to write his experience down in a book. After 10 years of research, Steve has conveyed an amazing testimonial of triumph over tragedy, an inspiring story of healing that is a must read if you suffer from any ailment from mild to severe. The only thing standing between good health, and healing, is ego. Pain and unpleasant symptoms serve a purpose. Disease is the report card of how happy we aresemicol feedback of a life not lived. Symptoms are anger flowing over into the physical realm, signs of internal conflict. Pain and illness are the virtual language of the unconscious mind. When we are untrue to ourselves and needs, living by the codes and wishes of others, denying our deepest desires- symptoms then form to reveal the deeper conflict.
Modern medicine is pointing us toward our bodies in the attempt to cure us through engineering the human system. These high-tech processes are often making us worse by ignoring the message that the body is trying to convey through such things as colitis, irritable bladder, fibromyalgia, skin disorders and an infinite variety of other symptoms, including cancer. This book does an excellent job of exploring the realm of mind within body- and ultimate healing. |
★★★★★ No Review Yet |
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The South Beach Diet Arthur Agatston Click for Synopsis Get it on Amazon The verdict is in: those simple carbs we've been living on are killing us. For good health, we've got to get our blood sugar under control and stop the incessant cravings. Or so says Dr. Arthur Agatston, author of The South Beach Diet. The first half of the book details the science behind the diet. Most of the explanations revolve around why things you thought were healthy—-orange juice, wheat toast, carrots—-are actually evil. To avoid blood sugar surges, Agatston created a modified carbohydrate plan, recommending plenty of high-fiber foods, lean proteins, and healthy fats, while cutting bread, rice, pastas, and fruits. Major differences from other diets include a lack of concern over portion size and a serious indifference to exercise. Feeling full while on a diet is a beautiful thing, but it seems odd that a cardiologist buries his exercise recommendations in a solitary sentence.
The last half of the book covers his three-stage planSEMI-COL daily diets are mixed with recipes, some of which are from South Beach restaurant chefs. The most restrictive period lasts just two weeks, enough time to stabilize your urges and lose a few poundsSEMI-COL stage two adds fruits and a handful of other carbs, while stage three is meant to last the remainder of your life, with occasional lapses for white bread or birthday cake. While the diet is sound, the book could be better organized. The first half mixes scientific study with anecdote in a seemingly random way, while the mix of meal plans and recipes can be confusing. Still, the recipes are varied and tasty, and you'll never feel deprived, unless you currently happen to live by bread alone. |
★★★★☆ Read Review A diet book that works very well for some people. Similar to the Atkins diet, but not as restrictive. Personally, I'm a fan of the Atkins diet.
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The Yoga Sutras Patanjali Click for Synopsis Get it on Amazon Composed by the famous Indian sage sometime between the first and third centuries CE, The Yoga Sutras of Patanjali sets forth the practical and philosophical foundations of Raja Yoga. These aphorisms clearly mark out the path to Self-Realization, and their influence has been profound throughout the millennia. They are still regularly used today by those interested in the Yogic approach to self-knowledge and are open to anyone of any religion. The Sutras are presented here in a free form translation, with an insightful running commentary that makes them easily understandable to the modern reader and yoga practitioner. |
★★★☆☆ No Review Yet |
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You Can Heal Your Life Louise L. Hay Click for Synopsis Get it on Amazon This gift edition is a beautiful book complete with four-color illustrations throughout. "An excellent book for restructuring one's life and finding self- esteem and self-love." |
★★★★☆ No Review Yet |
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101 Healing Stories: Using Metaphors in Therapy George W. Burns Click for Synopsis Get it on Amazon "George Burns' 101 Healing Stories: Using metaphors in Therapy will reignite the spirit that can enhance everyone's commitment to help people help themselves." -- Brian Alman, Ph.D., author of The Six Steps To Freedom, Self-Hypnosis, and Thin Meditations |
★★☆☆☆ No Review Yet |
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Clinical Hypnosis with Children William C. Wester and Donald J. O'Grady Click for Synopsis Get it on Amazon Wright State University. Introduction to hypnosis for children. |
★★★★★ No Review Yet |
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Creative Scripts for Hypnotherapy Marlene E. Hunter Click for Synopsis Get it on Amazon New edition of a reference for psychotherapists. Contains actual scripts to be spoken aloud in using hypnosis therapeutically. 1988 edition entitled Daydreams for Discovery. |
★★☆☆☆ Read Review Not a huge fan. But good for ideas.
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Essentials of Hypnosis Michael D. Yapko Click for Synopsis Get it on Amazon Exceedingly clear, concise, and comprehensive, this volume sets forth the essential fundamentals of both the practice and theoretical underpinnings of clinical hypnosis. It will acquaint readers with a field that is dynamic, diverse, and constantly evolving, and one that offers superb therapeutic tools widely applicable in many clinical contexts. The book is designed as a basic text for graduate and undergraduate courses in clinical hypnosis as well as an information?packed refresher for practicing mental health professionals who wish to explore this provocative discipline. A valuable feature of the book is the comprehensive reference section at the end of each chapter for readers whose interest has been piqued for further exploration. Among the topics Essentials of Hypnosis addresses are: Myths and misconceptions, Prominent paradigms of hypnosis, Varied applications, Human suggestibility, and how to perform tests, How the mind processes hypnotic communication, Susceptibility, Psychological and physical characteristics of the hypnotic state, Environmental and physical variables, Patterns of hypnotic communication, Techniques for traditional and naturalistic inductions, Classical hypnotic phenomena and their inductions Self?hypnosis, Therapeutic utilization of the hypnotic trance?script, Clinical implications of memory, Suggestibility and repressed memory controversy, Overcoming resistance, Pitfalls to avoid, Ethical guidelines. Throughout Essentials of Hypnosis emphasizes the use of hypnotic processes as agents of effective communication and change. Lucid and thought provoking, it offers an integral prelude to the fascinating principles and practice of clinical hypnosis. |
★★★★☆ Read Review A good primer on hypnosis, albeit a bit too deep for the complete beginner (who should all choose Learn Hypnosis... Now!) :-P
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Fun with Hypnosis: The Complete How-To Guide Professor Svengali Click for Synopsis Get it on Amazon A fun, yet complete, book on hypnosis. |
★★★★★ Read Review One of my favorites. Very light, very fun. The author (Svengali is a pseudonym) has a great sense of humor.
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Handbook of Hypnotic Inductions George Gafner and Sonja Benson Click for Synopsis Get it on Amazon Tips, techniques, and tested scripts for hypnotherapists. This useful resource provides over two dozen detailed scripts for inducing trance, deepening, realerting, and debriefing. Therapists at all levels can learn how to work with children, resistant clients, various psychological complaints, and physical disabilities. Concepts such as hypnotic language, amnesia, and Ericksonian utilization are all covered. Rich in metaphor and therapeutic stories, this book includes helpful notes for practice and the creation of individually tailored inductions. |
★★☆☆☆ No Review Yet |
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Handbook of Hypnotic Suggestions and Metaphors Corydon Hammond Click for Synopsis Get it on Amazon Designed as a practical desktop reference, this book is the largest collection of hypnotic suggestions and metaphors ever compiled. |
★★★★☆ No Review Yet |
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Hypnosis A Copmrehensive Guide: Producing Deep Trance Phenomena Tad James, Lorraine Flores and Jack Schober Click for Synopsis Get it on Amazon This book makes three radically different types of hypnosis easy to use in daily hypnosis work, exploring methods that employ Direct Authoritarian approaches, Indirect Permissive approaches, and techniques that place responsibility for hypnosis on the client. An invaluable resource for all trainers and therapists, it includes a range of powerful scripts. |
★★★★★ No Review Yet |
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Hypnosis for Beginners William W. Hewitt Click for Synopsis Get it on Amazon Hypnosis is one of the most valuable tools available for the enrichment of lives. It''s a normal, safe, healthy phenomenon that brings you to the altered state of consciousness needed for directing your mind to specific goals. The power and scope of self hypnosis can blow your mind into new, heightened levels of awareness and achievement. When you are finished with this step-by-step guide, you will be able to hypnotize yourself and others safely and easily. |
★★★☆☆ No Review Yet |
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Hypnosis for Change Josie Hadley and Carol Staudacher Click for Synopsis Get it on Amazon Are you one of the millions of people searching for natural ways to improve yourself and eliminate bad habits? Hypnosis is a highly effective tool for behavior modification-and this practical and inspiring handbook will show you how to begin today to use hypnosis to change your life.
Hypnosis For Change provides simple, step-by-step details to help you harness the power of your own mind. You'll learn about the different trance states, the effective use of treatment scripts for either self-hypnosis or the hypnosis of others, and the best use of these techniques to bring you success. |
☆☆☆☆☆ No Review Yet |
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Hypnotherapy Dave Elman Click for Synopsis Get it on Amazon Dave Elman was a writer, director and producer of network radio programs. At 49 years of age, he decided to change careers and return to hypnotism, something he had studied in his youth. He restricted the enrollment in his Course in Clinical Hypnosis to physicians and dentists, teaching them induction techniques and demonstrating, what he called, hypnoanalysis. This book is full of anecdotes and case studies. He really shows what can be done with this remarkable tool. |
★★★★★ No Review Yet |
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Hypnotherapy for Children Niccolous L. Thompson Click for Synopsis Get it on Amazon “A must read for everyone considering working with hypnosis and children, his work in my office always brings results.”-Dr. Gurmeet Multani, M.D., “This book is of paramount importance to ALL practitioners using hypnosis when working with children.”- Ormond McGill, Ph.D., “Jam packed with information, exercises and scripts that make helping children Powerful Child’s Play.” Shelley Stockwell, Ph.D.
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★★★☆☆ No Review Yet |
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Hypnotherapy Scripts: A Neo-Ericksonian Approach to Healing Ronald A. Havens and Catherine Walters Click for Synopsis Get it on Amazon Hypnotherapy Scripts, 2nd Edition is a straightforward, practical guide for doing Ericksonian hypnotherapy. This book not only explains the rationale for every step in the hypnotherapeutic process, it also contains sample scripts for each step. This edition guides professionals through the construction of their own hypnotherapy induction and suggestion scripts. Recent research and writings on the role of unconscious processes, wellness and positive psychology have been added to this edition. Also included is a detailed review of the Diagnostic Trance process, a therapeutic procedure unique to this text. |
★★★★★ No Review Yet |
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McGill's Hypnotherapy Encyclopedia Ormond McGill Click for Synopsis Get it on Amazon The Venereable master takes you by the hand as his apprentice, confidant and friend. With a smile reveals dazzling insights, little known traditions and never-before published secrets gleaned from his astonishing 75 year career. each easy, perfectly crafted technique lets you hypnotize and really benefit yourself and others. |
★★★★☆ Read Review A very compete list of hypnosis, hypnotherapy and stage hypnosis techniques. LOTS of information!
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Mind Probe Hypnosis Irene Hickman Click for Synopsis Get it on Amazon Hypnosis, though long ignored, is now coming of age and is being used more and more by the helping professionals. This book illustrates the kinds of adventures that are possible while exploring the human mind, and further illustrates how ghosts from the past may be discovered and laid to rest giving great benefit physically, mentally and emotionally. |
★★★☆☆ No Review Yet |
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Monsters and Magical Sticks: There's No Such Thing as Hypnosis? Stephen Heller and Terry Steele Click for Synopsis Get it on Amazon If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the "magic" behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life!! |
★★★★★ No Review Yet |
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My Voice Will Go With You: The Teaching Tales of Milton H. Erickson Sidney Rosen Click for Synopsis Get it on Amazon Milton H. Erikson has been called the most influential hypnotherapist of our time. Closely related to his therapy was his use of "teaching tales." Calling upon shock, surprise, confusion—with generous use of questions, puns, and playful humor—he seeded suggestions indirectly and positively with these tales, here gathered together by Dr. Rosen. |
★★★★★ No Review Yet |
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New Concepts of Hypnosis: Theories, Techniques and Practical Applications Robert M. Lindner Click for Synopsis Get it on Amazon A good primer on hypnosis and hypnotherapy |
★★★☆☆ No Review Yet |
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Post-Hypnotic Instructions Arnold Furst Click for Synopsis Get it on Amazon Arnold Furst is an accomplished hypnotist and here gives first rate information on how to make your hypnotic suggestions more powerful.
He goes through many of the common issues and gives suggested patter. A great book for the professional hypnotist. |
★★★☆☆ No Review Yet |
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Professional Stage Hypnotism Ormond McGill Click for Synopsis Get it on Amazon A shortened, concise version of Ormond's Encyclopedia of Stage Hypnotism. |
★★★★★ Read Review Very easy to read. A great primer on stage hypnosis.
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Richard Bandler's Guide to TRANCE-Formation Richard Bandler Click for Synopsis Get it on Amazon 'This wonderful book is for anyone interested in making their life significantly better. It is a goldmine of insights and techniques from one of the greatest geniuses of personal change. As you use the techniques in Richard Bandler's Guide to Trance-formation, you will exponentially increase your ability to make dramatic life-enhancing differences. It is by far one of the most entertaining and professionally stimulating books I have read. It will change your life!' --Paul McKenna |
★★★☆☆ No Review Yet |
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The Answer Within: A Clinical Framework of Ericksonian Hypnotherapy Stephen R. Lankton and Carol Lankton Click for Synopsis Get it on Amazon The authors present the structure of Erickson's hypnotherapeutic work by taking the reader step-by-step through the diagnostic and treatment processes. Special attention is given to the use of multiple embedded metaphor as a modality to deliver interventions. |
★★★★★ Read Review This is THE book on Erickson's thinking in working with clients. A GREAT book!
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The Language Pattern Bible Kerin Webb Click for Synopsis Get it on Amazon The Language Pattern Bible contains an A-Z exposition of powerful Indirect Hypnotherapy principles. Written by Kerin Webb SQHP (a director of Eos Seminars Ltd, a UK-based company which delivers accredited Indirect Hypnotherapy / NLP and Coaching training programmes and of Ultra Hypnosis Ltd, a company which produces state-of-the-art self-help hypnotherapy CDs) the principles covered here are explained in easy to understand detail, with many examples provided which show you how these special hypnotherapy patterns are developed and importantly, how you can replicate them in your own work. Kerin Webb has years of experience gained working with real people, in the real world, helping them to make the changes they want with Indirect Hypnotherapy/NLP. As a trainer, Kerin's students have included psychiatrists, doctors and nurses, as well as many other talented people from all walks of life. In the Language Pattern Bible, Kerin Webb also highlights the work of psychotherapy pioneer Frank Farrelly A.C.S.W and his un |
★★★☆☆ No Review Yet |
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The New Encyclopedia of Stage Hypnosis Ormond McGill Click for Synopsis Get it on Amazon The most comprehensive text ever to be published on stage hypnotism, this book also has widespread therapeutic applications and contains work never previously published, providing new skills for even the most advanced practitioner of hypnosis. The book's structure ensures that the reader fully understands each aspect before progressing on to the next area. Ormond McGill totally demystifies hypnotism, dispels many of the myths associated with it, and reveals its spellbinding secrets. A continued star of our best-sellers list. |
★★★★☆ No Review Yet |
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Therapeutic Metaphors David Gordon Click for Synopsis Get it on Amazon THE book in the field about how to construct powerful metaphors. |
★★★★★ No Review Yet |
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Therapeutic Trances: The Cooperation Principle in Ericksonian Hypnotherapy Stephen G. Gilligan Click for Synopsis Get it on Amazon This innovative volume describes the therapeutic use of trance state. It shows how therapists may cooperate with clients to translate problems into solutions. Chapters present a framework for understanding Ericksonian hypnotherapySEMI-COL associational strategiesSEMI-COL practical aspects of trance inductionSEMI-COL and more. |
★★★☆☆ No Review Yet |
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Training Trances: Multi-Level Communication in Therapy and Training John Overdurf and Julie Silverthorn Click for Synopsis Get it on Amazon Training Trances is about how to therapeutically communicate with the unconscious mind. The authors present their own unique integration of Ericksonian techniques, traditional models of hypnotherapy, and recent research in related areas. Numerous new patterns modeled from the work of Milton H. Erickson, M.D. are clearly explained and demonstrated. The use of trance in training design, to unconsciously install the skills being taught to the participants, is also covered.
The book developed from transcripts of a four day workshop, and the design of the book parallels the design chosen for the training itself. Individual exercises or those done in groups of two or three are offered so that the reader may practice the techniques and learn the skills.
There are numerous "live" demonstrations, inductions, and double inductions which create for the reader a real "feel" of how hypnosis is done and which are also a rich source for linguistic analysis for the advanced reader.
Written with insight and humor, this book's most unique twist is its use of multi-level communication and hypnotic language to create a "training trance" for the readers as they journey through the text. Some hypnotic references are obvious and explicit - those which are not obvious will create enjoyable "ah-ha!" experiences for the reader as they are discovered. |
★★★★★ Read Review One of my favorite books on hypnosis and multi-level communication, and John and Julie are fantastic.
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TRANCE-Formations John Grinder and Richard Bandler Click for Synopsis Get it on Amazon What is a trance state? How do you access a previous trance state? What is pattern interruption? Stacked realities? Generative change? Reframing? And how in the world do you use all this stuff to do anything productive? Better yet, how do you keep from using all this stuff to be unproductive? Well, this will give a you a taste of what lies in store for you in this book. It's the best book to learn about real hypnosis, the structure of hypnosis. There are many books that can teach you to hypnotize people, but few that can teach you to break through the consensual trance that you are already in. This book can get you on the road to doing that. "Hypnosis is a word that usually gets strong responses from people" - positive or negative. Often, people associate trance states with mysticism or magic, which has not helped the reputation of hypnosis. We encourage skeptics to suspend their beliefs or assumptions about hypnosis long enough to read this book. NLP cofounders Bandler and Grinder studied the famous therapi |
★★★★★ No Review Yet |
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Trancework: An Introduction to the Practice of Clinical Hypnotherapy Michael D. Yapko Click for Synopsis Get it on Amazon Trancework, the most comprehensive guide to learning the fundamental skills of clinical hypnosis, is now available in an UP-DATEd and improved third edition. Yapko clearly and dynamically introduces readers to a broad range of hypnotic methods and techniques that will greatly enhance the effectiveness of preferred modes of therapy. Chapters are filled with new and practical information, including extensive academic references, sample transcripts, thorough summary tables of key points, and interviews with leading figures in the field- Milton H. Erickson, Jay Haley, Theodore X. Barber, Ernest R. Hilgard, and Helen Crawford, among others. This new edition specifically addresses the growing emphasis within psychotherapy on proving efficacy through empirical data, the controversy of repressed memory that has divided the profession, and the advances in cognitive neuroscience that are stimulating new research.
For newcomers, Trancework is an authoritative primer, demystifying hypnosis and offering step-by-step instruction for integrating it into clinical practice. Those familiar with hypnotic procedure will welcome Yapko's presentation of influential theories, controversies, treatment approaches, and rich case material. All readers alike are guided through personal and professional enrichment as they discover the art and science of clinical hypnosis as presented in this essential guide. |
★★☆☆☆ No Review Yet |
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Pre-Suasion: Channeling Attention for Change Robert Cialdini Click for Synopsis Get it on Amazon What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes). |
★★★☆☆ Read Review This book is almost entirely NLP! He even quotes Milton.
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Secrets of Power Persuasion Roger Dawson Click for Synopsis Get it on Amazon The ultimate guide to achieving one's personal and professional goals. Includes how to develop charisma, nurture a sense of humor, build credibility, create an obligation bond with people, and develop likability. |
★★★★★ Read Review I really liked this book. A very easy read.
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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking Kevin Hogan Click for Synopsis Get it on Amazon Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life. |
★★★☆☆ Read Review A good book, though Kevin Hogan makes persuasion slightly complicated. I personally liked Power Persuasion better.
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Natural Brilliance Paul R. Sheele Click for Synopsis Get it on Amazon Natural Brilliance helps the reader release their genius- their Natural Brilliance- and use it to overcome barriers that have blocked the reader in the past. It frees the reader to move in the direction accomplishing their hopes and dreams. |
☆☆☆☆☆ No Review Yet |
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The Adventures of Anybody Richard Bandler Click for Synopsis Get it on Amazon A pure but not so very simple fairy tale that weaves a hypnotic web. Delightfully illustrated and designed for all ages, this story is destined to take a place with great works of fiction, like Alice in Wonderland, Wind in the Willows, and other great works. But with one twist: Richard is not only a great story teller, he is one of, if not the greatest, hypnotic communicatiors to have ever lived. And in this story, you may find his skills as an agent of change impactful. |
★★★☆☆ Read Review Richard Bandler's first and only children's book. Of course, it's a metaphor. Designed to be read out loud to a child.
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Tricks of the Mind Derren Brown Click for Synopsis Get it on Amazon Derren Brown's book where he explains many of his tricks, hypnosis, NLP, life stories and more. |
★★★★★ No Review Yet |
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Attracting Abundance with EFT Carol Look Click for Synopsis Get it on Amazon If you are tired of not having enough money, time, love or success, this exciting new book, ATTRACTING ABUNDANCE with Emotional Freedom Techniques (EFT) is for you. It combines the simplicity of EFT, the fun of Abundance Games and the power of the Law of Attraction to help you increase your financial abundance and magnetize success into your life. You will be given step-by-step instructions for more than 45 different EFT Exercises to release any blocks or limiting beliefs you might have to receiving wealth and joy. Maybe your block to abundance is guilt about having more than others, or fear that others will be jealous when you have an abundant life. Perhaps you struggle with "standing out" and don't want to be noticed. Some people are convinced financial resources are scarce. Still others feel they don't deserve more and believe in the "virtue" of poverty. Do you have a consciousness of prosperity or poverty? Abundance or lack? Use this book to help you break through these limitations and attract what you want into your life. This book will also introduce you to 8 playful Abundance Games to help raise your vibration by directing your focus to attract your desires. Put into practice powerful games such as the Gratitude Walk, the Yes Game and the Thank You Game to instantly help you attract what you want. Most of you have heard of the Law of Attraction, but are you using it to your advantage so you magnetize success into your life? We are all virtual magnets. This book will teach you fun, simple ways to focus and harness the power of the Law of Attraction to boost your natural magnetizing power. Learn how to expect and receive success in your life. |
★★★★★ No Review Yet |
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Beyond the Secret Alexandra Bruce Click for Synopsis Get it on Amazon The Secret is the biggest book since The Purpose Driven Life. Based on a best-selling documentary film of the same name, it presents the “Law of Attraction,” which, according to the tagline, “has traveled through centuries to reach you.” By synthesizing “how to get rich” ideas from classic self-help books by Wallace D. Wattles (The Science of Getting Rich), Napoleon Hill (Think and Grow Rich!), and Charles Haanel (The Master Key System) with twenty-five modern-day self-improvement gurus like Jack Canfield, Bob Proctor, Michael Bernard Beckwith, James Ray, Lisa Nichols, and Joe Vitale, author Rhonda Byrne and her team have created an almost alchemically rich and compelling promise.
They claim that “The Secret” was discovered by such historical luminaries as Plato, da Vinci, Galileo, Napoleon, Hugo, Beethoven, Newton, Edison, and EinsteinSEMI-COL that “The Secret” has existed in fragments in religions, philosophies, and oral traditions for centuries . . . but only now has it all been put together. “The Secret is everything you have dreamed of . . . and is beyond your wildest dreams,” trumpet the marketing materials. Could it really be true, or is it just a new spin on the very old (and decidedly not secret) “the power of positive thinking” wedded to “ask and you shall receive”? |
★★★☆☆ Read Review Interesting read with lots of background information on the movie AND the speakers.
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Life's Missing Instruction Manual: The Guidebook You Should Have Been Given At Birth Joe Vitale Click for Synopsis Get it on Amazon Bestselling author and marketing guru Joe Vitale offers insights and life lessons for achieving success
In the simple, straightforward tone of an instructional manual, this little book offers big wisdom and little-known secrets for living a better life. Packed with life lessons most people will wish they'd learned earlier, Life's Missing Instruction Manual uses humor and anecdote to present practical steps readers can use to take control of their lives, overcome any obstacle, and find fulfillment. Each simple lesson is explained and brought into focus with real-life examples and includes practical steps on putting those lessons to work every day. Full of uncommon wisdom and lighthearted humor, this book will help readers develop confidence, create a plan for success, get ahead at work, build rapport with others, develop time-management skills, and find wealth and happiness.
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☆☆☆☆☆ No Review Yet |
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Little Book of Bleeps: Quotations from the Movie... What the Bleep Do We Know The Secret Experts Click for Synopsis Get it on Amazon For thousands of years, the inner teachings of all great religions have expressed the idea that human beings - each of us – create our own reality. That is, that the life we experience is a function of our own belief system and mental processes. "As ye believe, so shall it be." They have also taught that the life we experience is like a dream, insubstantial.
Now, leading edge science (quantum physics) is proposing the very same notions: that our physical reality is more like "information" – similar to a thought - than like anything else. And that physical reality consists mostly of empty space. Furthermore, mind-body scientists (neurophysiologists) are learning more about the profound and pervasive affects that our minds have on our physical bodies.
In What the Bleep Do We Know?!, 14 top scientists, theologians and mystics explain "how this all works," as we follow Amanda, an anxious, depressed professional photographer played by Academy Award-winner Marlee Matlin, through her awakening and transformation. The Little Book of BLEEPS captures many of the most enlightening sayings and impacting graphics from the film.
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★★★★★ Read Review I often use the quotes from this little book for inspiration of my daily ManifestatNap Law of Attraction tips. Good book... lots of great stuff.
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Taking the Quantum Leap Fred Alan Wolf Click for Synopsis Get it on Amazon This book entertainingly traces the history of physics from the observations of the earlyGreeks through the discoveries of Galileo and Newton to the dazzling theories of such scientists as Planck, Einstein, Bohr, and Bohm. This humanized view of science opens up the mind-stretching visions of how quantum mechanics, God, human thought, and will are related, and provides profound implications for our understanding of the nature of reality and our relationship to the cosmos. |
★★★★☆ No Review Yet |
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The Holographic Universe Michael Talbot Click for Synopsis Get it on Amazon Author Talbot writes that ". . . there is evidence to suggest that our world and everything in it. . . are also only ghostly images, projections from a level of reality so beyond our own it is literally beyond both space and time." Hence, the title of his book. Beginning with the work of physicist David Bohm and neurophysiologist Karl Pribram, both of whom independently arrived at holographic theories or models of the universe, Talbot explains in clear terms the theory and physics of holography and its application, both in science and in explanation of the paranormal and psychic. His theory of reality accommodates this latest thinking in physics as well as many unresolved mind-body questions. This well-written and fascinating study is recommended for science collections.
- Hilary D. Burton, Lawrence Livermore National Lab., Livermore, Cal. |
★★★★★ No Review Yet |
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The Master-Key to Riches Napoleon Hill Click for Synopsis Get it on Amazon Based on the Andrew Carnegie formula for money-making, THE MASTER-KEY TO RICHES describes in step-by-step detail today's greatest practical philosophy of success....This amazing philosophy, culled from the success experiences of hundreds of the world's most powerful and wealthy men, will show you how to succeed in any walk of life. |
☆☆☆☆☆ No Review Yet |
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The Nature of Personal Reality Jane Roberts Click for Synopsis Get it on Amazon The words of Seth, the personality channeled through Jane Roberts, show readers that they possess hidden powers within themselves that have the potential to transform their lives. By learning to control their own experiences, they can create a new, fulfilling reality. |
★★★★☆ No Review Yet |
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What the Bleep Do We Know!? William Arntz, Betsy Chasse and Mark Vicente Click for Synopsis Get it on Amazon What the Bleep Do We Know?!TM is a book of amazing science. With the help of more than a dozen research and theoretical scientists, it takes you through the looking glass of quantum physics into a universe that is more bizarre and alive than ever imagined. Then it takes you beyond, into the outer-inner edges of our scientific knowledge of consciousness, perception, body chemistry and brain structure. What is a thought made of? What is reality made of? And most importantly, how does a thought change the nature of reality? |
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Be Your Future Self Now: The Science of Intentional Transformation Dr. Benjamin Hardy Click for Synopsis Get it on Amazon This isn’t a book about BECOMING it’s about BEING: noted psychologist Dr. Benjamin Hardy shows how to imagine the person you want to be, then BE that person now. When you do this, your imagined FUTURE directs your behavior, rather than your past.
Who is your Future-Self?
That question may seem trite. But it’s literally the answer to all of your life’s questions. It’s the answer to what you’re going to do today. It’s the answer to how motivated you are, and how you feel about yourself. It’s the answer to whether you’ll distract yourself on social media for hours, whether you’ll eat junk food, and what time you get up in the morning.
Your imagined Future-Self is the driver of your current reality. It is up to you to develop the ability to imagine better and more expansive visions of your Future-Self. |
★★★★☆ No Review Yet |
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Becoming Supernatural: How Common People Are Doing the Uncommon Dr Joe Dispenza Click for Synopsis Get it on Amazon What would it mean to become supernatural? What if you could tune in to frequencies beyond our material world... change your brain chemistry to access transcendent levels of awareness... create a new future... and transform your very biology to enable profound healing? This is what Dr. Joe Dispenza offers in this revolutionary book: a body of knowledge and a set of tools that allow ordinary people-people just like you-to reach extraordinary states of being. Dr. Joe, author of the New York Times bestseller You Are the Placebo as well as Breaking the Habit of Being Yourself and Evolve Your Brain, draws on up-to-the-minute research in neuroscience, epigenetics, and quantum physics to show how this kind of transformation takes place and what it can mean for our lives. In these pages, you'll explore: - How to free yourself from the past by reconditioning your body to a new mind - How changing your frequency allows you to create reality in the 'generous present moment' - The secret science of the pineal gland and its role in accessing mystical realms of reality - How to shift your awareness beyond the limited, predictable material world and move into the quantum field of infinite possibilities - And much more Using tools and practices ranging from state-of-the-art brain imaging to exercises such as a walking meditation, Dr. Joe offers nothing less than a program for stepping outside our physical reality and into a new world. 'This is who we really are,' he writes, 'and this is the future I'm creating-one in which each and every one of us becomes supernatural.' |
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The Gap and the Gain Dan Sullivan and Benjamin Hardy Click for Synopsis Get it on Amazon As he did in WHO NOT HOW, Dr. Benjamin Hardy shares one of Dan Sullivan’s simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.”
" [T]his one simple concept is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance. Everything that psychologists know about how to create a high-functioning and successful person can be achieved using The GAP and the GAIN."- Dr. Benjamin Hardy
Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an "ideal," a moving target that is always out of reach. When we measure ourselves against that ideal, we're in "the GAP." However, when we measure ourselves against our previous selves, we're in "the GAIN."
That is where the GAP and the GAIN concept comes in. It was developed by legendary entrepreneur coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. When Dan's coaching clients periodically take stock of all that they've accomplished-both personally and professionally-they are often shocked at how much they have actually achieved. They weren't able to appreciate their progress because no matter how much they were getting done, they were usually measuring themselves against their ideals or goals.
In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that's really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough, which will in turn bolster motivation, confidence, and future success.
If you're finding that happiness eludes you no matter how much you've achieved, then learning this easy mindset shift will set you on a life-changing path to greater fulfillment and success. |
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Business NLP for Dummies Lynne Cooper Click for Synopsis Get it on Amazon Achieve business success with Neuro-linguistic Programming.
People around the globe use NLP to improve their communication skills, build rapport, make positive changes, and accomplish their goals. When used in a business context, NLP techniques can transform both your own and your team’s performances. This practical guide to NLP at work will help you increase your flexibility, become more influential, and achieve professional success, whatever your career. |
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Change Your Mind and Keep the Change Seve Andreas and Connirae Andreas Click for Synopsis Get it on Amazon This advanced NLP book builds on the foundation established in Heart of the Mind, by the Andreases, and Using Your Brain—for a CHANGE, by Richard Bandler. Presented in "live seminar" format, this book offers rich information and specific examples of how to work successfully in helping people change. Specific methods are presented for changing habits, for congruently finally saying "no" when that is appropriate, eliminating compulsions, building self-concept, becoming more self-referenced and less vulnerable to others' opinions, utilization of timelines and time frames for planning and motivation, shifting the relative importance of criteria/values, and much more. |
★★★★★ No Review Yet |
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Changing Belief Systems with NLP Robert Dilts Click for Synopsis Get it on Amazon Our beliefs are a very powerful influence on our behavior. It is widely understood that if someone really believes he/she can do something, he/she will do it; but if he/she believes something is impossible, no amount of effort will convince him/her that it can be accomplished. Our beliefs about ourselves and what is possible greatly affected our day to day effectiveness. All of us have beliefs that serve as resources as well as beliefs effectiveness. All of us have beliefs that serve as resources as well as beliefs that limit us. Many of our beliefs were instilled in us as
children by parents, teachers, social upbringing, and the media before we were aware of their impact or able to have a choice about them. Is it possible to restructure, unlearn, or change old beliefs? If so, how do we do it? This book is a result of the author's own exploration of the underlying processes that influence beliefs, using the tools of NLP. |
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Eye Movement Integration Therapy: The Comprehensive Guide Danie Beaulieu Click for Synopsis Get it on Amazon Learn the technique of EMI - Eye Movement Integration Therapy - the NLP version of EMDR |
★★☆☆☆ No Review Yet |
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Figuring Out People: Reading People Using Meta-Programs L. Michael Hall and Bobby G. Bodenhamer Click for Synopsis Get it on Amazon This book contains all you ever wanted to know about Meta-programs, the tools by which we can evaluate how people function! First it provides an in-depth explanation of the Meta-programming technique, and then furnishes fifty-one examples of Meta-programs. It thus provides clear insight into our own behavior as well as that of other people, challenging us to understand how people operate and how to change our behaviour accordingly in order to communicate with them successfully. An essential addition to any NLP library. |
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Frogs into Princes Richard Bandler and John Grinder Click for Synopsis Get it on Amazon Frogs into PRINCES is edited entirely from audiotapes of introductory NLP (Neuro Linguistic Programming) training workshops conducted by Richard Bandler and John Grinder.
NLP is an explicit and powerful model of human experience and communication. Using the principles of NLP it is possible to describe any human activity in a detailed way that allows you to make many deep and lasting changes quickly and easily. |
★★★★★ No Review Yet |
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Get the Life You Want Richard Bandler Click for Synopsis Get it on Amazon When people and therapists alike have a problem they can't fix, they call Richard Bandler because he delivers--often with miraculous results. Hailed as one of the greatest geniuses in the field of personal change, and the father of Neuro-Linguistic Programming, Richard Bandler has helped tens of thousands of people around the globe rid themselves of 'incurable' phobias, fears, anxieties, addictions, negative habits, and past traumas often in a single session. Get the Life You Want is Richard Bandler at his best, sharing his remarkable insights, his controversial signature wit, and more than thirty-five time-tested NLP techniques that will bring about quick and lasting change in every area of your life, from breaking free of toxic or non-productive relationships, to delivering business presentations without a knot in your stomach, to quitting smoking for good. By putting Bandler's techniques into practice, you can literally change your brain chemistry without expensive drugs or endless therapy sessions; most |
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Heart of the Mind Connirae Andreas Phd and Steve Andreas MA Click for Synopsis Get it on Amazon There is a new poweful and gentle approach to overcoming life's problems. Epxerience thhe accounts of people whose lives have been changed and whose dreams became realities by tapping theri own inner power to change with NLP... |
★★★★★ No Review Yet |
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How to Spot a Liar Gregory Hartley and Maryann Karinch Click for Synopsis Get it on Amazon Have you ever been lied to? Of course you have, whether you knew it or not.
Ever caught a spouse, business partner, parent, boss, or child brazenly lying right to your face? What if you could tell someone was lying, just by listening to them, and observing their action and behavior?How to Spot a Liar is the first book that gives you the tools to figure out what’s really going on: to gain the upper hand in salary negotiation, move a prospective client toward the outcome you desire, and find out why you need to end a business or personal relationship.
Author Greg Hartley is a decorated military interrogator who has used the techniques in How to Spot a Liar for 16 years to get the truth from enemy combatants. He has successfully applied them to project management and in contract negotiations, to resolve conflict and prevail. Now he shares this scientific process with you so you can use it every day.
Who needs How to Spot a Liar? Anyone with a cheating spouse or manipulative boss. Anyone conducting job |
★★★★☆ No Review Yet |
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Instant Rapport Michael Brooks Click for Synopsis Get it on Amazon The national bestseller that shows how anyone can master the proven scientific techniques of neurolinguistic programming (NLP) and forge instant relationships, instant chemistry, instant intimacy at will- now with a special chapter on sexual rapport! Trains the reader to control others' perceptions, dissolve communication barriers, create more intimate relationships, negotiate more effectively, and more. |
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Introducing NLP Joseph O'Connor and John Seymour Click for Synopsis Get it on Amazon NLP skills are proving invaluable for personal development and professional excellence in counselling, education, and business. |
★★★★★ No Review Yet |
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Know How: Guided Programs for Inventing Your Own Future Leslie Cameron-Bandler, David Gordon and Michael Lebeau Click for Synopsis Get it on Amazon Learn how to go from wishing to having—turning possibilities into realities. Learn the thinking processes, perceptions, and behaviors that naturally lead people to success and fulfillment in many of life's most challenging and potentially rewarding areas—loving relationships, parenting, and real choices about work, exercise, eating, etc.
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Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships Michael J. Losier Click for Synopsis Get it on Amazon Married couples...dating couples...parents and children...teachers and students...office workers...management and staff...business to business...
There is a simple solution to improving your communication and buiilding better, healthier relationships. It's called Law of Connection. Make it work for you!
Are there certain people you cannot seem to communicate with--at home, at work, or in your community? You say one thing, they hear something different. You simply do not understand one another, and you cannot explain why. The only thing you are certain of is that the lack of connection leads to disappointment, frustration, and conflict.
Now in LAW OF CONNECTION, Michael J. Losier gives you the key to successful communication. Using the principles of Neuro-Linguistic Programming (NLP), you will soon master the few simple skills needed to create better understanding with people in every aspect of your life.
With tips, tools, exercises, and scripts to guide you, you will discover:
--the three condit |
☆☆☆☆☆ No Review Yet |
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Magic in Action Richard Bandler Click for Synopsis Get it on Amazon Magic In Action shows the way in which I use humor and speed to work with clients. It gives the layman an idea of what an NLP session should be like. I constantly joke with clients about their problems in order to cure them of seriousness, which is what locks the model down. You get serious, you get stuck. Humor is the fastest way to reverse this process. As soon as you can laugh about something, you can change it... |
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Magic of NLP Demystified Byron Lewis and Frank Pucelik Click for Synopsis Get it on Amazon An introduction to Neuro-Linguistic Programming (NLP), written in an informal and entertaining style. This book will intorduce the reader to a remarkable new approach to the study of human communications and therapeutic change. Managers, sales people, consultants, therapists, parents, educators -- anyone interested in or involved with influential communications and personal change will benefit from reading this unusual book. |
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Mind Lines: lines for Changing Minds L. Michael Hall and Bobby G. Bodenhamer Click for Synopsis Get it on Amazon This book will teach you how to recognize and use the magic of language. Mind-Lines reworks “Sleight-of-Mouth” patterns using the ‘logical’ level system of Meta-States. In doing so the authors bring order, understanding, and magic to the use of language in influencing, persuading, selling, negotiating, and many other human interactions. |
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Modeling with NLP Robert Dilts Click for Synopsis Get it on Amazon Mr. Robert Dilts has been a developer, author, trainer and consultant in the field of Neuro-Linguistic Programming - NLP since 1975. In addition to spearheading the applications of NLP to organizational development, learning, creativity and health, his personal contributions to the field of NLP techniques of Strategies and Belief Systems, and the development of what has become known as Systemic NLP. Dilts has applied the modeling principles and techniques of NLP to create a number of well-known NLP processes, including: Reimprinting, Integration of Conflicting Beliefs, Sleight of Mouth Patterns, The Spelling Strategy, The Allergy Technique, Neuro-Logical Levels, and The Belief Change Cycle. --This text refers to the Paperback edition. |
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Neuro-Linguistic Programming Volume I: The Study Of Subjective Experience Robert Dilts, John Grinder, Richard Bandler and Judith DeLozier Click for Synopsis Get it on Amazon There comes a time when it is both useful, and appropriate, for the purpose of continuing to expand our understanding of the universe we live in, for entirely new fields of study to be created. Separating new from old, exceptions from rules, and useful from previously unquestionable. So learning and experiences from entirely divergent fields have the opportunity to combine knowledge and experience into configurations that allow further growth, understanding, and impact upon ourselves as a species. It is in this way that neuro-linguistic programming came into being. We wish at this point to separate our NLP from the many fields from which it draws information, from the many fields for which it has application. And in this way have greater clarity and freedom to delineate NLP's own methodologies and basic purpose. |
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Notes from a Friend: A Quick and Simple Guide to Changing Your Life Anthony Robbins Click for Synopsis Get it on Amazon Notes from a Friend is a concise and easy-to-understand guide to the most powerful and life-changing tools and principles that make Anthony Robbins an international leader in peak performance.
Starting in 1991, a self-published version of this book has been handed out to thousands of people in need, as part of the Anthony Robbins Foundation's Thanksgiving "Basket Brigade." The book helped so many individuals overcome the most challenging circumstances that people repeatedly asked to purchase it for themselves and for their friends. Now, for the first time, it is available to you in this special, updated edition containing new material. |
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Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. Volume I Richard Bandler and John Grinder Click for Synopsis Get it on Amazon Hypnotic Language patterns of the famous hypnotherapist, Milton H. Erickson |
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Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. Volume II Richard Bandler and John Grinder Click for Synopsis Get it on Amazon Hypnotic Language patterns of the famous hypnotherapist, Milton H. Erickson |
★★★★☆ No Review Yet |
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PhotoReading Paul R. Sheele Click for Synopsis Get it on Amazon When you learn Photoreading you will experience what might sound impossible. You will PhotoRead the written page at rates exceeding a page per second, directing information into the expanded processing capabilities of your brain. There the information connects with your prior knowledge and becomes useful to accomplishing your purpose. You get your reading done in the time you have available, at a level of comprehension you need. |
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Practical Magic: A Translation of Basic NLP into Clinical Psychotherapy Steve Lankton Click for Synopsis Get it on Amazon This book covers a wide range of topics-some in depth, and some which give a tantalizing glimpse of results which therapists dream of achieving. |
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Reframing Richard Bandler and John Grinder Click for Synopsis Get it on Amazon Reframing is the art of shifting meaning. Bandler and Grinder put their attention on using communication, verbal and non-verbal, to shift meaning in their client's models of the world. An emphasis is on using language and language patterns. In this regard they succeed admirably. However, where I think they go off track is in their descriptions of "parts" and what they call 6-step reframing, even one of the authors - Richard Bandler says he doesn't do this anymore. I agree and add that it introduces fractionation and fragmentation in clients which isn't useful or suggested. This has bred a continuing controversy in the NLP(tm) community of professionals. Some still use the "parts" model and some are beginning to move away from it in favor of more integral and wholistic methods. There are other books that do a better job of presenting reframing and utilzation of language patterns, but with this caveat in place I recommend the book to anyone seeking to deepen and widen their knowledge of the NLP(tm) model. If you want to go further in understanding where the model has gone since the authors wrote this book try some of the later books, especially "Time for a Change" by Richard Bandler and "Persuasion Engineering" by Richard Bandler with John LaValle. Both of these present the new forms of hypnotic language usage quite well within a more integrated model. |
★★★★☆ No Review Yet |
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Strategies of Genius: Volume I Robert B. Dilts Click for Synopsis Get it on Amazon Post-mortum modeling of timeless genius, including Aristotle, Walt Disney, Wolfgang Amadeus Motzart and the fictional Sherlock Holmes |
★★★☆☆ No Review Yet |
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Strategies of Genius: Volume II Robert B. Dilts Click for Synopsis Get it on Amazon A modeling of Albert Einstein, based on his work and his writings |
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The Big Book of NLP, Expanded: 350+ Techniques, Patterns & Strategies of Neuro Linguistic Programming Shlomo Vaknin Click for Synopsis Get it on Amazon The Big Book Of NLP, Expanded, contains more than 350 techniques, patterns & strategies written in an easy, step-by-step format. The methods include a full array of the fundamentals that every practitioner needs, such as the Swish pattern and The Phobia Cure, as well as advanced and unique patterns, such as The Nested Loops method and Learning Strategies. Many of these techniques were never published before and cannot be found elsewhere.Perhaps more important, and unlike most other NLP books and programs, the patterns are written with great care and testing to ensure that they are clear and can be followed immediately. |
★★★★★ No Review Yet |
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The Power Process: An NLP Approach to Writing Dixie Elise Hickman and Sid Jacobson Click for Synopsis Get it on Amazon The POWER Process is not a grammar book containing sentence diagrams and other standard fare. Neither is it a list of invention techniques or a series of writing assignments. What this book contains is the essence of what makes every successful writer successful. A workbook which uses dynamic new NLP techniques, The POWER Process guides the reader confidently through a writing project. It aids every kind of writing: literary fiction, poetry, letters and business correspondence will all benefit from this book. Offering strategies that overcome writing problems, it presents simple (but not over-simplified) models that will essentially enhance and transform the written product. For those wanting to perfect their writing process, this is a significant and approachable guide. |
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The Structure of Magic: Volume I Richard Bandler and John Grinder Click for Synopsis Get it on Amazon The first set of NLP books detailing the almost-magical healing language of Virginia Satir |
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The Structure of Magic: Volume II John Grinder and Richard Bandler Click for Synopsis Get it on Amazon The first set of NLP books detailing the almost-magical healing language of Virginia Satir |
★★★★☆ No Review Yet |
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The Wild Days: NLP 1972 - 1981 Terrence L. McClendon Click for Synopsis Get it on Amazon A first-hand perspective on the early history of the development of NLP |
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Time for a Change Richard Bandler Click for Synopsis Get it on Amazon Great book. Not for novices or beginners to NLP. One may imagine going to a NLP seminars 1st before reading, and then you can enjoy this elegant book about change and how to create it.
It's about modifying beliefs.
It's about learning to laugh.
It's learning about hypnotic inductions.
It's about adjusting timelines.
and changing limiting decisions.
You'll need to at least learn about the appendices before attacking the book. |
★★★★☆ No Review Yet |
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Using Your Brain For a Change Richard Bandler Click for Synopsis Get it on Amazon A great book of NLP scripts and instruction, including Perceptual Positions, Cause and Effect, Learning Strategies, the Swish Pattern and more. |
★★★★★ No Review Yet |
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Flow: The Psychology of Optimal Experience Mihaly Csickszentmihaliyi Click for Synopsis Get it on Amazon You have heard about how a musician loses herself in her music, how a painter becomes one with the process of painting. In work, sport, conversation or hobby, you have experienced, yourself, the suspension of time, the freedom of complete absorption in activity. This is "flow," an experience that is at once demanding and rewarding--an experience that Mihaly Csikszentmihalyi demonstrates is one of the most enjoyable and valuable experiences a person can have. The exhaustive case studies, controlled experiments and innumerable references to historical figures, philosophers and scientists through the ages prove Csikszentmihalyi's point that flow is a singularly productive and desirable state. But the implications for its application to society are what make the book revolutionary. |
★★★☆☆ No Review Yet |
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Influence: Science and Practice Robert B. Cialdini Click for Synopsis Get it on Amazon Have you ever found yourself saying "Yes" to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazing that you really aren't interested in or to buy a candy bar that you really don't want? In this revised, updated and expanded book, not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from future requests. |
★★★★★ No Review Yet |
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Psyho-Cybernetics Maxwell Maltz Click for Synopsis Get it on Amazon Happiness and success are habits. So are failure and misery. But negative habits can be changed- and Psycho-Cybernetics shows you how!
This is your personal audio guide to the amazing power of Psycho-Cybernetics- a program based on one of the world s classic self-help books, a multimillion-copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz s teaching has the ring of common sense.
Psycho-Cybernetics-is the original text that defined the mind/body connection the concept that paved the way for most of today s personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt.
Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of emotional surgery - the path to a dynamic new self-image and self-esteem and to achieving the success and happiness you deserve! |
☆☆☆☆☆ No Review Yet |
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The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles Bruce H. Lipton Click for Synopsis Get it on Amazon The Biology of Belief is a groundbreaking work in the field of New Biology. Author Dr. Bruce Lipton is a former medical school professor and research scientist. His experiments, and those of other leading-edge scientists, have examined in great detail the processes by which cells receive information. The implications of this research radically change our understanding of life. It shows that genes and DNA do not control our biologySEMI-COL that instead DNA is controlled by signals from outside the cell, including the energetic messages emanating from our positive and negative thoughts. Dr. Lipton's profoundly hopeful synthesis of the latest and best research in cell biology and quantum physics is being hailed as a major breakthrough showing that our bodies can be changed as we retrain our thinking. |
★★★★☆ No Review Yet |
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The Complete Idiots Guide to Psychology Joni E. Johnston Click for Synopsis Get it on Amazon For students looking for a comprehensive resource, or those looking for a self-help book, this new edition provides an easy-to-understand look at both the history and modern practice of psychology. Inside, readers will find what treatment works best for what problem, how to use positive psychology to make one’s life even better, and alternative mental health treatments. They’ll also learn about how the mind and the body work with each other—and how to improve the communication between them. |
★★★☆☆ Read Review Decent book that will give you a background of traditional psychology
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The Undiscovered Self C. G. Jung Click for Synopsis Get it on Amazon Together for the first time in one paperback volume are two of Jung's major late works, in the version published in The Collected Works of C. G. Jung, as rendered by Jung's official translator. "The Undiscovered Self" (1957) integrates many of Jung's lifelong social and psychological concerns and addresses the uneasy relation between the individual and mass society. The survival of civilization, he maintains, depends on individual awareness of both the conscious and unconscious aspects of the human psyche. The exploration of the unconscious, in particular, leads to self-knowledge and with it recognition of the duality of human natureits potential for evil as well as for good. Jung believes that it is this self-knowledge that enables the individual to resist the collective power of mass society and the state and to cope with their possible threats. Jung's reflections on self-knowledge and the exploration of the unconscious carry over into his essay "Symbols and the Interpretation of Dreams," completed shortly before his death in 1961. (It is the original version of his introduction to the symposium Man and His Symbols, conceived as a popular presentation of Jungian ideas.) Describing dreams as communications from the unconscious- as expressions of aspects of the individual that have been neglected or unrealized- Jung explains how the symbols that occur in dreams compensate for repressed emotions and intuitions. In a world dehumanized, in Jung's view, by scientific "progress" and the loss of emotional participation in natural events, symbols recall our original nature, its instincts and peculiar way of thinking. This essay brings together Jung's fully evolved thoughts on the analysis of dreams and the healing of the rift between consciousness and the unconscious, in the context of his system of psychology. |
☆☆☆☆☆ No Review Yet |
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Thinking, Fast and Slow Daniel Kahneman Click for Synopsis Get it on Amazon In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.
System 1 is fast, intuitive, and emotionalsemicol System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation?each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives?and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers. |
★★★★★ No Review Yet |
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Type Talk: The 16 Personality Types that Determine How We Live, Love and Work Otto Kroeger and Janet M. Thuesen Click for Synopsis Get it on Amazon In this one-of-a-kind guide, the authors show exactly how to learn about yourself and those around you, using an exciting, scientifically proven method of evaluating and understanding who you are and why you do the things you do. |
★★★★☆ No Review Yet |
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$100M Leads Alex Hormozi Click for Synopsis Get it on Amazon This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
The problem is - most business owners don’t know how to get leads.
I wrote this book to solve your LEADS problem.
Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission. |
★★★★★ Read Review A great book with solid strategies for getting new leads. Alex is a master at simplifying and teaching what he does.
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$100M Offers Alex Hormozi Click for Synopsis Get it on Amazon Number 1 Amazon BEST SELLER for over TWO YEARS!
I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.
Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?
Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.
But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no. |
★★★★★ Read Review Another great book by Alex. The most important skill in any business is the ability to create irresistible offers that people would feel stupid saying no to.
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80/20 Sales and Marketing Perry Marshall Click for Synopsis Get it on Amazon If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20˛ and 80/20ł to gain 10X, even 100X the success. |
★★★★★ Read Review I love this book! This has inspired me at Transform Destiny and dramatically shifted the way we do business here. Highly recommended!
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Advertising for Dummies Gary R. Dahl Click for Synopsis Get it on Amazon So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how. |
★★★☆☆ No Review Yet |
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All Marketers Are Liars Seth Godin Click for Synopsis Get it on Amazon Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
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★★★★★ Read Review One of my all-time favorite marketing books. I highly recommend it.
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Branding Only Works on Cattle Jonathan Salem Baskin Click for Synopsis Get it on Amazon Branding expert Baskin plays the merry iconoclast in this witty guide that marshals the latest research and a good serving of common sense to debunk branding's many myths. The author's claim that branding is a waste of money is likely to be controversial, but his research is sound and persuasive: he covers the failure of the Gap's Red campaign, the useless Burger King mascot, why Starbucks' success has nothing to do with branding, and he revisits Coke and Pepsi's rivalry, which culminated in their multimillion-dollar dueling ads featuring Britney Spears and Christina Aguilera that had scant effect on sales. Baskin's understanding of consumer behavior is nuanced and sophisticated, as are his explanations for why branding myths have so perniciously persisted (he draws parallels between the longevity of outmoded marketing strategies and that of Ptolemy's geocentric concept of the universe). Baskin is impatient with the resources and energy poured into branding, and readers will be, too, when they realize how little it influences consumer choices—and his well-reasoned, well-written book will garner him a wide and appreciative audience. |
★★☆☆☆ Read Review Eehhh... Didn't like this book, much, myself.
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller Click for Synopsis Get it on Amazon More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: · The seven universal story points all humans respond tosemicol · The real reason customers make purchasessemicol · How to simplify a brand message so people understand itsemicol and · How to create the most effective messaging for websites, brochures, and social media. · Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. We’d love to get this solved today, if possible! |
★★★★☆ No Review Yet |
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Call To Action Bryan Eisenberg and Jeffrey Eisenberg Click for Synopsis Get it on Amazon Have you wondered how some of the most influential brands and site owners are achieving astonishing improvements in their online results? In one comprehensive volume, the founders of Future Now, Inc. present the tactics that are helping their clients convert website traffic based on the principles of persuasion architecture.
Call to Action includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition?
Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your Call to Action. |
★★★★☆ No Review Yet |
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Creating Customer Evangelists Ben McConnell and Jackie Huba Click for Synopsis Get it on Amazon This enjoyable but hardly essential book offers case studies of eight companies whose customer communities-that is, the base of customers who believe in a particular product or service-are robust and successful: Southwest Airlines, Krispy Kreme, Build-A-Bear Workshops, the Dallas Mavericks basketball team, Pallotta TeamWorks, O'Reilly & Associates, SolutionPeople and IBM. The authors, cofounders of the marketing consulting firm Wabash & Lake, claim that "customer evangelists" are freeSEMI-COL they offer a six-step plan for building customer evangelism, but the specific programs they recommend are expensive. They decry "nuisance" advertising, yet praise MSN's infamous Hotmail spam tag line attached to every e-mail Hotmail users send and IBM's graffiti campaign that resulted in criminal fines. They argue against focusing on shareholder value and cost controls, but criticize companies that imploded for ignoring those two things. Although the idea of deepening customer relationships is certainly valid and should be embraced by marketers, there are better and far more balanced accounts of this process available (the first four chapters of Philip Kotler's Marketing Management, the standard MBA text, for example). |
★★★★☆ Read Review Great book on making people talk about you by building systems that allow them to become evangelist and do so.
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Direct Response Advertising Made Easy Roscoe Barnes III Click for Synopsis Get it on Amazon Double Your Ad Campaign Results!
Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders. |
★★☆☆☆ No Review Yet |
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Do-It-Yourself Advertising Sarah Write and John Woods Click for Synopsis Get it on Amazon Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout. $200,000 series promo budget. |
★★★☆☆ No Review Yet |
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Don't Make Me Think Steve Krug Click for Synopsis Get it on Amazon People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical- and often amusing- common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.
Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use. |
★★★★☆ Read Review Though, outdated, this is still a great book on web design and usability. Another good book is Big Red Fez, by Seth Godin.
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Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels Russell Brunson Click for Synopsis Get it on Amazon DotCom Secrets is not just another "how-to" book on internet marketing.
This book is not about getting more traffic to your website- yet the secrets you'll learn will help you to get exponentially more traffic than ever before.
This book is not about increasing your conversions- yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).
What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.
In this up-dated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.
Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online. |
★★★★☆ No Review Yet |
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Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers Russell Brunson Click for Synopsis Get it on Amazon Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .
But only if you know how to get it into the hands of the people whose lives you have been called to change.
By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
In this up-dated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.
Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career. |
★★★★☆ No Review Yet |
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Flip the Script: Getting People to Think Your Idea is Their Idea Oren Klaff Click for Synopsis Get it on Amazon Oren Klaff, sales and negotiating expert and bestselling author of Pitch Anything , reveals new playbook on persuasion in business.No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion.Instead, in Flip the Script , he devises a new approach based on a simple everyone trusts their own ideas. Instead of pushing your idea on your buyer, if you can guide them to discover it on their own, they will believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you. Klaff breaks down this insight into a series of actionable steps, for - Achieve Status Make sure that your potential buyer or investor recognizes you as a peer on the dominance hierarchy by using a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns.- Close the Certainty Allay your buyer's fears about going into business with you by delivering a flash roll, a practiced display of technical mastery that proves your expertise in the domain.- Present Your Idea as Plain You can go overboard trying to present your product as a cutting-edge, first-of-its-kind solution. The more you emphasize the familiar, reliable elements of your product, showing that it's just "plan vanilla," the easier you make it for your buyer to say yes.Packed with examples and stories of the long-shot, often hilarious deals that Klaff has pulled off over the years, from training a team of motorcycle parts salesmen in the freezing reaches of North Dakota, to selling investors on a Chinese marketplace in Hawaii, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. |
★★★★★ No Review Yet |
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Free Prize Inside Seth Godin Click for Synopsis Get it on Amazon According to marketing maven and Purple Cow author Seth Godin, the "Television Industrial Complex"- and its nasty habit of interrupting people with advertisements for things they don't want- is dead. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and portable shredding trucks. He explains "Design matters, style matters, extras matter."
The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. |
★★★★★ Read Review A great book on the importance of providing value. Obviously, this book influenced the bonus system at Transform Destiny. :)
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Get More Referrals Now! Bill Cates Click for Synopsis Get it on Amazon Get More Referrals Now!
details the most comprehensive system available to build your business through referrals. This enhanced version includes a new chapter on the Do-Not-Call Regulations as well as the 4 cornerstones of a referral-based business:
Enhance Your Referability
Network Strategically
Prospect for Referrals
Target Specific Niche Markets |
☆☆☆☆☆ No Review Yet |
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Guerilla Marketing on the Internet Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough Click for Synopsis Get it on Amazon The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! |
★★★★★ Read Review Of course, all the Guerrilla Marketing books are a must have, and this is no exception. Even though it's a bit outdated, there is some good, sound advice for internet marketing.
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Instant Advertising Bradley J. Sugars Click for Synopsis Get it on Amazon Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded.
Pretty scary, right?
Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation.
Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.
Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success. |
★★★☆☆ No Review Yet |
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Kick-Ass Copywriting in 10 Easy Steps: Build the Buzz Sell the Sizzle Susan Gunelius Click for Synopsis Get it on Amazon Don't Just Say It - Sell it!
You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.
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★★★★☆ Read Review I really like this book. Very easy to read with good copywriting info and samples at each step.
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Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams Jeff Walker Click for Synopsis Get it on Amazon The revised and up-dated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?
Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.
Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life? |
★★★★★ No Review Yet |
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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion Roy H. Williams Click for Synopsis Get it on Amazon The Wizard shares the secrets of business persuasion that are taught at his renowned Academy. The second in the Wizard of Ads series. |
★★★★★ Read Review I love these books by Roy H. Williams. In my top 10 of marketing. Get them all.
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Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin Click for Synopsis Get it on Amazon Godin's latest business handbook (after Small Is the New Big and The Dip) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies were able to get rich by making average products for average people, but those markets have long since been sewn upSEMI-COL mass is no longer achievable [or] desirable. Rather than simply rely on mass media to raise product visibility, New Marketing treats every aspect of interacting with customers—including customer service and the product itself—as an opportunity to grow the organization. In order to be successful with such marketing techniques, a company must change its practices across the board. Otherwise, you're just putting whipped cream on a meatball. Godin has a perspective on everything from blogs (don't bother unless you really have something to say) to the long tail (if it's as valuable to your company as the top sellers are, why aren't you paying more attention?). His arresting conversational style is sure to once again set the business world talking. |
★★★★★ No Review Yet |
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More Words that Sell Richard Bayan Click for Synopsis Get it on Amazon A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book
More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell- but with literally no overlapping words- it will be valuable for devotees of that classic book and new fans. |
★★★★★ Read Review A great companion to the original book, Words that Sell
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Neuro-Marketing: Understanding the Patrick Rnvoise and Christophe Morin Click for Synopsis Get it on Amazon Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. |
★★☆☆☆ Read Review This book tries to connect neuro-science to sales and marketing, and doesn't do a very good job, in my opinion. A lot of what was said seemed to be conjecture, and not based on any real-world testing. I didn't find anything I could use practically.
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Oversubscribed: How To Get People Lining Up To Do Business With You Daniel Priestley Click for Synopsis Get it on Amazon Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently?customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them?
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this up-dated version offers new insights and motivating examples that are right for the 2020s. |
★★★★☆ Read Review A good book that will show you how to use organic scarcity and other tactics to keep your programs sold out.
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Permission Marketing Seth Godin Click for Synopsis Get it on Amazon Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait- a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."
Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. - Dan Ring |
★★★★☆ No Review Yet |
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Persuasion Engineering Richard Bandler and John LaValle Click for Synopsis Get it on Amazon Explains how we use our communicating processes to generate behaviours which unconsciously stand out on their own and speak for themselves. Covering everything from the sales process through to the close, the text considers the human communication processes present in a wide range of situations. |
★★★☆☆ No Review Yet |
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Dan Ariely Click for Synopsis Get it on Amazon
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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★★★★★ No Review Yet |
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Secret Formulas of the Wizard of Ads Roy H. Williams Click for Synopsis Get it on Amazon People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
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★★★★★ Read Review This whole series are in my top 10 favorite books on marketing.
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Selling the Wheel: Choosing the Best Way to Sell For You, Your Company, Your Customers Jeff Cox and Howard Stevens Click for Synopsis Get it on Amazon Jeff Cox has done it again. The coauthor of Zapp! and The Goal- bestselling business books that employ engaging fictional tales to advance a slew of practical suggestions- now teams with marketing specialist Howard Stevens to do for sales what his previous efforts did for motivation and productivity. In Selling the Wheel, he crafts a witty story around solid sales fundamentals that Stevens has gleaned from a quarter-century of research and analysis. Its hero is a fledgling old-time entrepreneur named Max who invents the wheel but can't get anybody to buy one. With marketing assistance from his wife ("In the olden days," Cox explains, "women almost always did the marketing"), and guidance from a cave-dwelling wise man, Max ultimately succeeds with help from four distinctly different types of salespeople, dubbed Closer, Wizard, Builder, and Captain. While this may sound silly when taken out of context, the story is entertaining and, more important, filled with sound tips that could help sales professionals and their managers deal with varying evolutionary phases of any product or service. Among its many nuggets: "Silence has been used for centuries as a closing technique. The game is simple. After asking a closing question, say nothing- because the person who speaks next loses." - Howard Rothman |
★★★☆☆ Read Review I obviously like the idea of using metaphor to teach. Although a lot of this story is a bit contrived, it's a great way to learn some sales skills. Though I think you'd get more from my Ice Cubes to Eskimos online sales course.
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Small is the New Big Seth Godin Click for Synopsis Get it on Amazon In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. "[I]f your target audience isn't listening, it's not their fault, it's yours." He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. |
★★★☆☆ No Review Yet |
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The 33 Ruthless Rules of Local Advertising Michael Corbett and Dave Stilli Click for Synopsis Get it on Amazon This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability. |
★★★☆☆ Read Review Pretty decent book on local advertising.
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The Big Red Fez: How to Make Any Web Site Better Seth Godin Click for Synopsis Get it on Amazon For those trying to make their Web sites profitable in the lean years, Internet marketing sage Seth Godin, author of Unleashing the Ideavirus, has written a practical guide to making sites more attractive to browsers. The Big Red Fez: How to Make Any Web Site Better offers simple but frequently overlooked design tips (avoid inefficient pull-down menus, don't ask for the same information twice) that will keep impatient users from ditching your site before they buy whatever it is you're selling. Godin's primary mantra is to limit information on each page and offer clear incentives for clicking to the next screen. Each of his concise points is illustrated with an image from an actual Web site, making the book itself a model of simplicity that will be appreciated by busy entrepreneurs and Web designers. |
★★★★★ Read Review Great book on making your website convert by making it more usable.
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The Catalyst Jonah Berger Click for Synopsis Get it on Amazon Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst. |
★★★★☆ No Review Yet |
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The Copywriter's Handbook Robert W. Bly Click for Synopsis Get it on Amazon advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." - Jane Steinberg |
★★★★☆ Read Review A classic in the field of copywriting. If you are new to copywriting, you must read this.
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Mark Joyner Click for Synopsis Get it on Amazon Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. |
★★★★☆ Read Review I really enjoyed this book, which looks at such irresistible offers as Dominoes Pizza (30 minutes or it's free), FedEx (When it absolutely positively has to be there the next day), Army (Be all you can be) and more to show you how to create YOUR irresistible offer.
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The Non-Designer's Design Book Robin Williams Click for Synopsis Get it on Amazon So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.
In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author. |
★★★★☆ No Review Yet |
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The Self-Publishing Maunual Dan Poynter Click for Synopsis Get it on Amazon The bible on self-publishing. Highly recommended by virtually everyone in the industry - even other authors of books on the subject (many of whom probably followed the advice in Poynter's previous 11 editions). |
★★★★★ Read Review Read this book if you plan on writing your own book. Self-publishing is the only way to go (said from experience, AND from reading this book).
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The Status Game: On Human Life and How to Play It Will Storr Click for Synopsis Get it on Amazon Across the world, from Papua New Guinea to Tokyo and Manhattan, humans compete for status. Through games of dominance, virtue and success, it’s an obsession that has driven the best and worst of us: the Renaissance and the Industrial Revolution as well as spree killers and tyrants at the gates of Europe. But what makes status an all-consuming prize? And how can we wield our desire for it to improve our relationships, win social media battles and be the best in the workplace?
A breathtaking rethink of human psychology, The Status Game will change how you see others – and how you see yourself. |
★★★★☆ No Review Yet |
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The Unfair Advantage: Sell With NLP Duane Lakin Click for Synopsis Get it on Amazon The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. |
★★★★★ No Review Yet |
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Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers Russell Brunson Click for Synopsis Get it on Amazon The biggest problem that most entrepreneurs have isn't creating an amazing product or servicesemicol it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you.
Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist.
With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for:
Understanding exactly who your dream customer is
Discovering where they are congregating
Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer.
Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell. |
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Tribes: We Need You To Lead Us Seth Godin Click for Synopsis Get it on Amazon Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leaderSEMI-COL most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. |
☆☆☆☆☆ No Review Yet |
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Twitter Power Joel Comm Click for Synopsis Get it on Amazon Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. |
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Perry Marshall and Bryan Todd Click for Synopsis Get it on Amazon Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. |
★★★★★ Read Review I love this book. DO NOT use Google AdWords casually, or you could lose a lot of money. Educate yourself first... and this is one of the best books to do that.
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Words that Sell Richard Bayan Click for Synopsis Get it on Amazon Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully UP-DATEd and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers- by mail, online, or in person. |
★★★★★ Read Review I use this book every time I write copy for web and for print. There is also a second edition which is a great companion.
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