In business, there is one "superhero power" that rules them all.
The fact is, you could have the best product in the world, but if you don't know how to market it, no one will buy it.
The flip side is that you could have the most worthless product in the world (think of the "Pet Rock" from the 80s) and millions would buy it if the marketing is right.
The science of "copywriting" is the art of using persuasive language to get people to say "YES!" to your product or service...Read the rest of this article »
One of the biggest questions I get as a NLP Master Trainer and creator of the free NLP home study course is, "How can NLP help ME in my life?"
If you've been looking up NLP on the internet, your head is probably spinning from the ocean of wrong information out there.
Well, I'm here to clear it up for you.
Famed psychiatrist, Dr. Milton H. Erickson, the creator of Conversational Hypnosis, taught us that the subconscious mind is far more powerful than the conscious mind.
NLP (Neuro-Linguistic Programming), in short, is the programming language of the mind. It was discovered by studying the subconscious minds of people who have achieved success and created change in their lives.Read the rest of this article »
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Michael is a best-selling author, international speaker, Certified Master Trainer of Neuro-Linguistic Programming, and a Certified Master Business and Success Coach. Michael has more than ten years of practical experience in his own clinical practice. He is the author of the book, Learn Hypnosis... Now!, which teaches people who have never used hypnosis to hypnotize themselves and others in just a few hours. He has hypnotized tens of thousands of people around the world and is considered one of the world's foremost experts on the subject of NLP and hypnosis. You can contact Michael directly via phone, mail or email, here.