In business, there is one "superhero power" that rules them all.
The fact is, you could have the best product in the world, but if you don't know how to market it, no one will buy it.
The flip side is that you could have the most worthless product in the world (think of the "Pet Rock" from the 80s) and millions would buy it if the marketing is right.
The science of "copywriting" is the art of using persuasive language to get people to say "YES!" to your product or service...Read the rest of this entry »
Over 40 years ago, the founders of NLP discovered that all of our experience of “reality” is dictated by the pictures, sounds and feelings that run like movies in our mind. Not so much what they are, but how they're stored.
If you take a distressing thought (for example standing on the edge of a cliff representing a fear of heights), just thinking of that thought can cause fear. But it's not the thought itself that generates the fear, it's how it is stored that triggers that feeling.
For instance, take the image of something that scares you in your mind and push it far away from you, so it becomes small. Drain some of the light and color from it. Put a frame around it so it looks like a Polaroid. This will dramatically change the feeling.Read the rest of this entry »
Many people ask me how to create change that lasts.
As the new year approaches, people will begin making those New Years resolutions.
But how long do they last?
For most people, only a few weeks – or worse – only a few days.
One of the things I teach students in my NLP courses is that there is one layer of the subconscious mind that is so powerful, that it trumps everything else...Read the rest of this entry »
Neuro-Linguistic Programming, or NLP, is the study of the science of the mind – both conscious and subconscious (or unconscious, as it is often referred to).
By learning how the mind works, what drives people, how the mind communicates and more, you can learn to become a communication master.
I remember when first started to learn NLP, one of the first things I discovered was that the unconscious mind does not process negatives. It literally doesn't understand concepts like no, don't, won't, shouldn't, can't, mustn't, stop. I took this knowledge home and began telling my kids what to do, instead of what not to do. People were always exclaiming how amazing my children were, and how great a dad I must be because they always listened!
And that's just one example! Using principles like this has allowed me to connect with, influence, lead and to help empower tens of thousands of people.
There are several components of NLP that allow you to become better at influence and persuasion...Read the rest of this entry »
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