Go to any sales training (I've been through a ton of them) and you will be inundated with the same old stuff.
The Ben Franklin close, the sharp angle close, the take-away, distraction techniques.
A lot of that stuff worked well in the 70s, 80s, and even the 90s, but today's audiences are more sophisticated, more cynical and less trusting today than ever before.
So how do we get through to people whose shields are always "up"?Read the rest of this entry »
Neuro-Linguistic Programming, or NLP, is the study of the science of the mind – both conscious and subconscious (or unconscious, as it is often referred to).
By learning how the mind works, what drives people, how the mind communicates and more, you can learn to become a communication master.
I remember when first started to learn NLP, one of the first things I discovered was that the unconscious mind does not process negatives. It literally doesn't understand concepts like no, don't, won't, shouldn't, can't, mustn't, stop. I took this knowledge home and began telling my kids what to do, instead of what not to do. People were always exclaiming how amazing my children were, and how great a dad I must be because they always listened!
And that's just one example! Using principles like this has allowed me to connect with, influence, lead and to help empower tens of thousands of people.
There are several components of NLP that allow you to become better at influence and persuasion...Read the rest of this entry »
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